Rocky Mountain Power:
Heat Pump Campaign

TLDR;
Created an animated video for homeowners in Idaho, Wyoming, and Utah to educate the audience about the benefits of heat pumps AND bust myths without their eyes glazing over.

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Myth 1: Heat pump technology doesn’t work in cold climates.
Myth 2: Heat pumps cost a lot of money.
Myth 3: Heat pumps are expensive, noisy, take up a lot of space, and are only used for heating.

There is a lot of old-school thinking floating around that heat pumps aren’t the best heating and cooling systems for residences. Although these myths may have felt true once upon a time, it’s simply not the case today. With updated technology, heat pumps are better than ever!

The ask was to create one animated video for customers/homeowners and one animated video for contractors—who are located in Idaho, Wyoming, and Utah—that would:

• Grab the audience’s attention

• Educate both audiences about heat pumps without their eyes glazing over

• Inspire homeowners to do more research and consider upgrading their home’s heating/cooling system to a heat pump

• Inspire contractors to recommend this technology to their customers
  

Social media ads and a direct mailer were also created to get customers to view the video.

The videos have been viewed over 40,000+ times on Rocky Mountain Power’s YouTube channel.