PECO Residential Natural Gas Conversion: Omnichannel Campaign
The PECO Natural Gas Conversion program targets residential customers along the main natural gas line — and offers a rebate for natural gas conversion.
Within three months of working on this program, we have seen traffic to the main gas webpage jump 2,000% — especially after sending out the nurturing email campaign below — as well as an increase in lead forms submitted.
Graphic Design and Art Direction
Sarah Cadwell
Copywriting
Dan Lurie
Three-part Nurturing Email Campaign
A three-part nurturing email campaign, focused on awareness, consideration, and conversion. There’s also a focus on education of the conversion process for highly engaged customers.
DIRECT MAILER
A postcard that highlights the $400 gas conversion rebate, intentionally sent out after the three-part nurturing email campaign.
Responsive META Ads
Supplemental META ads that target the residential audience within 50 feet of the main natural gas line for conversion.
Paid Search
Supportive paid search ads that target residential homeowners within 50 feet of the main natural gas line, offering a $400 rebate.
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